Ad Campaign for ThermaCare

This project convinced me that I do not want to work for an ad agency. I am not ruling out graphic design altogether, but advertising does not float my boat. Since I am here in order to get out of the dry side of technical writing, it would be like jumping from the frying pan into the fire. I would call this the dry side of graphic design.

I was also expecting my classmates to crucify me during the critique, but they were gentle and had good suggestions, such as lightening up the “Congratulations” so it doesn’t stand out so much.

Subject: ThermaCare heat wraps

My idea: Out with the old school style of pain relief and in with the new idea of portable pain relief.

Execution: 3 magazine ads that “have legs” – meaning you can use the idea more than once, on multiple products, and could continue it for possibly years (i.e. the Energizer Bunny).

Several students in the class really impressed me. This class is pretty amazing in their creativity so I was not feeling quite worthy with this project. My head does not seem to work in an advertising sort of way.