Branding: Brand Brief

Another visual that is presented to the client (or class, in this case) is the compilation of many intense hours of work building the brand values, mission, vision, key messages, etc.  These all build up to the “Big Idea” for the brand located in the center of my layout (on the blue). It seemed with everything in my life that I examined, I came back to inviting people to meet God, each other, a great store/product, an interesting concept, or myself… always that invitation to engage in and interact with each other. So I took that as the “big idea” in my life.

An invitation to relationship through verbal, written, and visual communications.

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