Branding: Finding my Voice


Life Drawing and my teacher, Beth, both contributed to my finding my voice in the brand. As I struggled with how to be myself in this computerized project, Beth kept commenting on my fine arts side. So I decided to move in that direction and voila, a sketched tree and bird became the basis for my branding presentation.

It began to “have legs” as I could do a lot with the sketching idea as well as the stylized bird.

For a view of the entire process in an interactive .swf file, go to my online presentation.

Here are a few touchpoints created for the brand:

  • Front and back of my business cards
  • Letterhead
  • Tag
  • Holiday tshirt design
  • Online banner

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