Field Trip – Bodoni Typeface

Typography by Alex Smith

Image retrieved from

For my online typographic Field Trip, I chose the above poster, which uses the Bodoni typeface . Bodoni was designed after the work of Giambattista Bodoni, an 18th century typographer. I like the typeface and decided it would be interesting to learn more about it.

Image retrieved from

For one, it is definitely a readable, Modern, serif type. There are many versions of this typeface as typographers have reworked it over the years. Some versions of it degrade when used in body copy, but there are a few fonts that can be used in body copy as well as headings, posters, etc.

We are all used to using Times New Roman, so in comparison, this serif typeface is smaller and more condensed. When analyzing the font you can see there is a distinct difference in the serifs with the Bodini serifs being crisp and direct, more flat (slab) and without brackets. Also the ears remind me of Pluto’s ears!

Funny, but now that I have made that association it has stuck in my head. Doesn’t the ear on the “g” above look like Pluto’s ear below? They may have even used a version of Bodoni in the text of Pluto’s name. Even though the O is fatter, it still looks pretty close, even as it is styled. Now I am going to be looking at Disney characters to see if they derive some inspiration from typography.

I think this typeface is saying “I am easy on the eyes, clean and crisp. What you see is what you get, no surprises.” It is a very up-front typeface.  This would be used in a design that is meant to be easily read and understood with no hidden agenda. Advertising is a good use of this typeface.  You might be surprised at how often you’ve seen it and never realized it. As an example: Bodoni has been used in posters such as the one for Mamma Mia!

3 thoughts on “Field Trip – Bodoni Typeface

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