I am an Instructional Designer and writer, as well as a graphic designer. I am really enjoying the Editors on my team right now and decided to let them know this by turning some of their editorial comments and gentle reminders into hand lettered posters. Here is the first one.
Compounds formed with prefixes are spelled closed [i.e without a dash – took me a bit to figure that out] unless they create double identical vowels or triple identical consonants. – Helen O’Guinn
This one spoke to me for 2 reasons: I was curious as to why they removed some dashes and not others in my documents, and then it took me some puzzling to figure out what Helen was trying to tell me here. When the aha moment happened, I knew it was worthy of it’s own wall space.
Even a stroll through a nature park can surprise you with typography. Winton Woods, Cincinnati.
My new obsession. So far, this is mostly for my own enjoyment.
Our Typography final was a 4 week project to create a book. I chose to print mine on one sided canvas paper (meaning I had to sew the pages back-to-back) and to bind it with leather (for durability.) I also sprayed each page with a Krylon protective spray.
This book should be able to endure many, many years of loving hands flipping through it.
- Read the book “10 Commandments of Type”.
- Retype the 10 commandments (rules).
- Illustrate the rule with typography.
- Illustrate how to break the rule.
- Put all of this into a book format.
In other words, we were to have 20 typographic illustrations, 2 of which were required content.
Simple enough, but I was not interested in re-typing a book that did not impress me (I never did read it all.) So I came up with a whole different take on the same concept and turned it into a gift for my mother. Since 20 pages were required and I have 18 nieces and nephews, the subject matter was pretty much a no-brainer. The rules were turned into “Boundaries” and “No Boundaries”, which seemed an appropriate word for kids.
The pages were laid out in a spread format, so each spread (the boundary on the left and the broken boundary on the right) actually went together. Something that is not noticed when each page is read separately in the slideshow below.
The photos are all my own and taken in 2010. The writing is also my own and strives to capture something specific about each child.
During this process, I fell in love with these kids all over again. This has to be my absolute favorite project I have ever done at the Art Institute. How in the world will I ever top it?!
I ended up making two of these. One I turned in to my instructor and the other I gave to Mom as an early Mother’s Day gift. Keeping something like this secret just isn’t in my skill set.
For the entire book and photos of the process:
To continue on (see initial logo rebrand) with the themes of Annie’s Homegrown, which are organics, earth-friendly, recycling, and kid-friendly, I chose to make the packaging simple.
With their current packaging, which is 196o’s psychedelic tye-die, I believe they are trying to hark back to a time that speaks to those values. However, their message only targets a very small group of people between 50-60. Maybe. The problem with this type of message is that a younger generation won’t relate and an older generation might take exception, depending upon their experience with the youth of the 60s.
So I chose a more modern approach to the concept of “all natural” with minimalism and using a recyclable cardboard box. Then it was a matter of designing every side, top, and bottom of the box. This included photographing the product (and eating any broken crackers… you can not have broken pieces in picture, for heaven’s sake!)
The only thing I would change is the recycling emblem – from green to white.
The teacher suggested I send them a copy of this. Hmmmm. This is so opposite of the colorful tye-die, but you never know.
In addition to the package, we were to design a magazine ad. Once again, I went with simple and used one of Annie’s current taglines.
Typography by Alex Smith
Image retrieved from http://www.fontco.com/font-facts/bodoni.php
For my online typographic Field Trip, I chose the above poster, which uses the Bodoni typeface . Bodoni was designed after the work of Giambattista Bodoni, an 18th century typographer. I like the typeface and decided it would be interesting to learn more about it.
Image retrieved from http://www.fontco.com/font-facts/bodoni.php
For one, it is definitely a readable, Modern, serif type. There are many versions of this typeface as typographers have reworked it over the years. Some versions of it degrade when used in body copy, but there are a few fonts that can be used in body copy as well as headings, posters, etc.
We are all used to using Times New Roman, so in comparison, this serif typeface is smaller and more condensed. When analyzing the font you can see there is a distinct difference in the serifs with the Bodini serifs being crisp and direct, more flat (slab) and without brackets. Also the ears remind me of Pluto’s ears!
Funny, but now that I have made that association it has stuck in my head. Doesn’t the ear on the “g” above look like Pluto’s ear below? They may have even used a version of Bodoni in the text of Pluto’s name. Even though the O is fatter, it still looks pretty close, even as it is styled. Now I am going to be looking at Disney characters to see if they derive some inspiration from typography.
I think this typeface is saying “I am easy on the eyes, clean and crisp. What you see is what you get, no surprises.” It is a very up-front typeface. This would be used in a design that is meant to be easily read and understood with no hidden agenda. Advertising is a good use of this typeface. You might be surprised at how often you’ve seen it and never realized it. As an example: Bodoni has been used in posters such as the one for Mamma Mia!
Since this week was about typography, we were required to create a magazine layout consciously using type. I could not help it, it was such fun creating my calendar a few weeks prior, that I reached into the work I had done with the vintage children’s books and went from there. So if this looks familiar, it is because it is similar to one of my calendar pages and plays off the book “The House that Jack Built” from The Gutenburg Project (a site I have fallen in love with!) However, it was not a previously created homework piece! I want to be very clear on that!
For a full description of the project, feel free to click on the pdf link: