Final step with a logo is to narrow it down to the one you wish to use and then perform a color study.

I know there are “cuter” logos amongst my collection, but I chose this one because of the opportunity for growth that it holds. It is simple, clean, basic in form, and gives me options for playing off of the tail, as you will see in my final post. It can also grow with the business no matter if they take on dogs (which they sometimes do) or any products they might sell. The RM stands for Rescue Me, the organization I am working with. I chose to continue using that name to simplify what I was doing for classwork.

From that point we do a color study…

And finally, the finished product shown in the chosen colors, the pantone colors identified, and shown in a 1″ size to demonstrate how it would be seen at that smaller size.