Having settled on a logo, I began to develop the brand for the the Rescue Me cat rescue center (a fictitious “zoo” homework project for Media Design that I have used to brainstorm ideas for a local cat rescue group that is in need of a logo and new website.) It was a lot of fun!
As a part of the project we had to take the logo and develop the brand across 7 touchpoints.
A touchpoint is anything that is seen by others and is meant to represent the brand. A couple of examples would be the front of the building or a map that is handed out at a zoo etc.
Click on the presentation link below to see all the touchpoints, which includes a van, a membership card, a website with 4 pages, and an event poster, as well as the two examples above: