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Client Work

When a Brand is Embraced
July 3, 2014 by Sheri Garvin

When a Brand is Embraced

My task was to create a logo and stationery for a world renowned pediatric dental surgeon (from Cincinnati Children’s Hospital) who was opening his own private practice.

Bouncing off his first name, Murray, and the business name, Montgomery Pediatric Dentistry, I proposed using the an M and adding some whimsy.

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 Front of Business Card

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Back of Business Card

BusCard_Back

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Dr. Dock took the concepts, embraced them and expanded upon them beyond my own imagination, designing his new office to support and reinforce his brand. It is such a thrill to see a client do this.

And what kid would not love a dentist like this? Colorful, basic shapes, bright arcade games, puppies, sports. So much fun.  (For a 360 view of the office click here.)

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Commissioned art work:

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His branding welcomes his patients and families from the moment they enter the office.

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Notice the toons on the walls and the circles on the chairs and floor.

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Benches for the parents have backrests that are blue circles (and squares). Genius.

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Matching art of dogs, kids and matching themes.

 

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A youthful patient’s contribution is perfection.

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Posted in Branding, Client Work | Tagged branding, circles, Client Work, dentist, design, graphic design, interior design, logo | 1 Comment

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