Art Direction

by

Art Direction Final

Art Direction was partially a team class and I enjoyed the teams I was put on, even if we were working at warp speed. As a team on the final project we chose to research and promote Kellogg’s Corn Flakes. The team also chose the tagline (which happened to be one I proposed, which was fun.) We then chose our 3 favorite group proposed headlines and general visuals. From there, we each interpreted the final pieces in our individual ways.

One challenge was to find high resolution stock photography and to create the ads in a way that the photography doesn’t scream “stock”.  We each used our own stock photography finds, although as a team we chose a general direction for each (extreme sport, old bicycle, and a business person.) I chose to crop mine and manipulate in Photoshop CS5 by removing the color. I also hand wrote a portion of each headline as if it were a note on the photo.

My thought for this group is that they could be located in a photography magazine.

by

Art Direction Activity 2

Another fun discussion project in Art Direction class was a simple cropping activity with the 4th panel being a manipulation in Photoshop. This was showing how you can change the meaning of a photo with some very simple changes.

It did not matter which photo, so I dipped into a joyful moment last summer. My fellow students seemed to like it.

by

Art Direction Activity 1

Art Direction was an online class that spanned 5.5 weeks. We covered a lot of ground and fast; however, the work was not extremely exciting to show, from my perspective.

One activity was that we were given headlines and told to create an ad from only that starting point. My teacher really liked my solutions.

Funny… I don’t think of myself as having even the slightest bent towards advertising.