Art Direction Final

Art Direction was partially a team class and I enjoyed the teams I was put on, even if we were working at warp speed. As a team on the final project we chose to research and promote Kellogg’s Corn Flakes. The team also chose the tagline (which happened to be one I proposed, which was fun.) We then chose our 3 favorite group proposed headlines and general visuals. From there, we each interpreted the final pieces in our individual ways.

One challenge was to find high resolution stock photography and to create the ads in a way that the photography doesn’t scream “stock”.  We each used our own stock photography finds, although as a team we chose a general direction for each (extreme sport, old bicycle, and a business person.) I chose to crop mine and manipulate in Photoshop CS5 by removing the color. I also hand wrote a portion of each headline as if it were a note on the photo.

My thought for this group is that they could be located in a photography magazine.

Art Direction Activity 1

Art Direction was an online class that spanned 5.5 weeks. We covered a lot of ground and fast; however, the work was not extremely exciting to show, from my perspective.

One activity was that we were given headlines and told to create an ad from only that starting point. My teacher really liked my solutions.

Funny… I don’t think of myself as having even the slightest bent towards advertising.

 

Advertising

The final project in Advertising class was to create a campaign for the Children’s Museum. I decided to utilize my drawing skills in a way I rarely do and create ads with a coloring book flavor to them.

I had the misplaced idea that it would be less computer work, forgetting that I would then need to scan them into Photoshop and manipulate them. So… it ended up being more work than if I had used photographs, but it was a better learning experience in the long run.

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Jelly Belly Ad Campaign

Advertising class project number 3: (you can see the photo shoot on a previous post)

Working on the premise that Jelly Belly gourmet beans are special (Ronald Reagan was never without them!), I wanted my campaign to be about creating or evoking memories and being a part of long term relationships.

I featured their Cold Stone Creamery (ice cream) flavors because of their nostalgic coloring.

Tagline: The Taste of Memories

Following are pages from my formal presentation of 5 different ads for the campaign:

1. Magazine Print Ad – 2 children building memories

2: Billboard – evoking a nostalgic memory and indicating that Jelly Belly Jelly Beans have longevity and are still fun as adults.

3: A quilt show sponsorship by Jelly Bellys. This would be their candy sales counter at the show and the quilt with candy on it would be inside the glass counter. It was challenging to show that.

(Note – this is a quilt I made and gave to a friend of mine a few years ago for her birthday. It seemed perfect for this and she allowed me to spill candy on it.)

4. Direct Marketing print piece advertising the quilt show.

#5. Another event sponsorship.


Hope you enjoyed these as much as I enjoyed the research!

Feel free to vote! I like feedback!

Advertising Cup Noodles

Assignment 2 was to create an advertising campaign for Nissan’s Ramen Cup Noodles to college students. (An interesting note is that these were invented to feed the masses inexpensively after WWII.)

Using this brand, we explored a variety of tools for brainstorming and idea generating, sometimes in a team and sometimes alone. Then we each set up our own creative brief.

My one word for the product is “smart” – health commentaries not withstanding. Smart because it saves money, is quick and easy, can be eaten on the go, and the containers are recyclable.

We were then tasked with creating a tagline and carrying the big idea across the campaign with 3 different approaches.

The tagline I created was “Use your noodle” as a play off of the “smart” aspect.

  1. Print Ad is for a bus stop. I can see this one being changeable with all sorts of images of really stupid things that students do, but I was unable to find a high resolution image of something like students using skateboards incorrectly etc. so went with the head-bust image.
  2. Social Ad is for a Facebook contest calling for spontaneous photos of students NOT using their noodle.
  3. Guerrilla Advertising is trash cans around campus that look like the noodle containers.

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