Our 3rd project in Advertising was chocolate. And not just any chocolate… our favorite chocolate!
Anyone who knows me or is following my blog will know that I can not eat chocolate for health reasons *insert sad face here*.
Assignment: 25 points – Buy your favorite chocolate candy and spend some time with it. Really experience it, then bring it in to share. Write a creative brief and begin developing a campaign surrounding this wonderful candy.
This posed a problem for me. I had been craving chocolate for weeks and knew for certain that I would not be able to immerse myself in it for 3 weeks without tasting it! After some consultation with the teacher she agreed to allow me to use jelly beans (some are chocolate- so that should count, right?) Jelly beans are no threat, but I could give them to my nieces and nephews and live vicariously through their experience! (By the end, I was having a hard time resisting their temptation, though!)
Thus… the Great Jelly Belly Event was scheduled! One Sunday afternoon I turned the kids loose on a bowl of the Cold Stone Creamery Jelly Bellys while I held the camera. It was chaotic and quite entertaining. Maybe not the most scientific photo shoot, but very immersing.
Call it research, call it a photo shoot, call it “Aunt Sheri is the bestest Aunt ever”… I called it fun and then titled it “homework”!