Advertising class project number 3: (you can see the photo shoot on a previous post)
Working on the premise that Jelly Belly gourmet beans are special (Ronald Reagan was never without them!), I wanted my campaign to be about creating or evoking memories and being a part of long term relationships.
I featured their Cold Stone Creamery (ice cream) flavors because of their nostalgic coloring.
Tagline: The Taste of Memories
Following are pages from my formal presentation of 5 different ads for the campaign:
1. Magazine Print Ad – 2 children building memories
2: Billboard – evoking a nostalgic memory and indicating that Jelly Belly Jelly Beans have longevity and are still fun as adults.
3: A quilt show sponsorship by Jelly Bellys. This would be their candy sales counter at the show and the quilt with candy on it would be inside the glass counter. It was challenging to show that.
(Note – this is a quilt I made and gave to a friend of mine a few years ago for her birthday. It seemed perfect for this and she allowed me to spill candy on it.)
4. Direct Marketing print piece advertising the quilt show.
#5. Another event sponsorship.
Feel free to vote! I like feedback!