The Gifts I Love to Give

Our boss bought an old restaurant across the pond from our rented office this year. He then renovated it into a state-of-the-art IT facility with all sorts of amenities, not the least of which is a huge back deck that will be in much use next summer, I am sure.

We moved in Thanksgiving week. This view is looking from the old office across the pond to the back (and deck) of the new place.

I love giving these types of gifts (that capture an important moment in someone’s life) more than any other. It is probably why I have continued doing this for over 30 years.

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“Sometimes people think drawing and painting is mucking about when actually it is…”

“Sometimes people think drawing and painting is mucking about when actually it is…”

moorezart's avatarArt of Quotation

quentinblake

“Sometimes people think drawing and painting is mucking about when actually it is a highly skilled activity.”

– Quentin Blake, British, English, UK, illustrator, drawing, writer, author (illustration by Quentin Blake)


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Corporate Communications

I went back to college full-time in 2009. By 2012 I was wrapping up my degree and looking for corporate work once again. A 7 month contract presented itself, during my last 6 months of classes, which married my years of IT communications with my newly acquired graphic design skills.

Initial planning

(I love organizing projects!) My portion of the project was to build the communication plan for the IT team running the program, as well as the process flow and work breakdown structure. It was fun to apply a simple branding to what can often be “blah” business documents.

 

Images

Branding

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Note: While I guided the discussions for our team name (Desktop Refresh), the in-house marketing group created the logo.

I took the logo we were given (a simple logo with blue and gold colors) and built out the brand for the team. They were skeptical about the creative brief and brand guide, finding them quite foreign at first, but once they grasped the idea, they appreciated how it simplified communication and visual decisions.

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The business was preparing to do a company-wide revamp of their computer systems. That included rolling out around 10,000 new computers across the company. As the project’s Communication Director, I was tasked with creating email blasts as well as their corporate newsletter for the project. This was a Microsoft project, so I leaned on some of Microsoft’s graphics and added some of my own illustrations.

Note: Marketing had a tight hold on anything going outside of the team, so I believe they nixed the illustrations before this was actually published. It was a bit odd working with a Marketing group that was not familiar with trained graphic designers and their processes. I was told their designers were raised up in-house from the sales team. This was a real-world eye-opener.

 

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I also created the language, including an easy-to-understand phased rollout approach, around our process and built a poster sized infographic that made it easy for the team to explain the process to the hundreds of managers this project would be impacting.

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Organizing is always an exciting challenge, but this was also the first time I was able to bring my graphic design training into the corporate mix. The project was a perfect way to wrap up my degree and give me real world experience in using design within a corporate setting.

Can I say that it was a thrill to see it all come together?

 

Insite Rebrand

 

 

 

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A 12 year old project management training business rebrand.

The original logo:

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In discussions with the client, the important piece of the logo is the directional arrows (they have solid meaning behind them when she speaks to a classroom.)

Tag line

Your Guide to Effective Project Management

New logo

The new logo creates the sense of movement, as well as the hint of a compass.

Logo-only

 

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Blog 

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Stationery

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