Week 5 of the online Design History course we were studying cross-cultural symbols. As an activity we were to create a logo for a company that shipped freight internationally. I am not yet proficient with whipping a logo out in just an hour or two, but I see this as more practice. The idea was to use symbols that would be understood across cultures and language barriers. I was going for shipping over sea, air, and land. We were to do 3 thumbnails and then create a logo from one of them.
Now that I look at it, I see that I sort of morphed it into something new. Still got an A (he is not grading creativity… just understanding of the concepts we are studying.)
- Joy Comes in the Morning
oil on canvas
Expressionism showed up in the late 1800s and early 1900s. It was an avant-garde movement that was reacting against the academic standards that were current at that time (naturalism and impressionism among others) and was more about the emotion than about the literal replication of the physical world.
For our first exercise in Painting class, the entire group was given the same layout of abstract lines on the canvas and told to simply paint what we see or feel in those lines for the next several hours. We were to get a feel for the water soluable oils and how they react to each other, the brushes, the water, and the canvas. It was amazing what showed up in our diverse group! Everything from beautiful abstract geometry to soft illusions to bunnies crying black tears to a duck with antlers. That being so, mine was the only one that came out choppy and looking like this!
This is a definite and radical departure from my own personal style, but that is what college is all about, right? I felt like exploring an expressive style, even though I did not get as bold as the Expressionists tended to get with their colors and lines. (Hey… baby steps!) I would like to learn to paint in different styles and this seemed like a good time to try it.
As this painting developed under my brush, the title and feeling presented itself. I was not searching for it, it just came, and that was a beautiful experience. It was fun. I still have not figured out my personal reaction to it… but I don’t have to. It just is. And right now it is hanging on our wall.
Final step with a logo is to narrow it down to the one you wish to use and then perform a color study.
I know there are “cuter” logos amongst my collection, but I chose this one because of the opportunity for growth that it holds. It is simple, clean, basic in form, and gives me options for playing off of the tail, as you will see in my final post. It can also grow with the business no matter if they take on dogs (which they sometimes do) or any products they might sell. The RM stands for Rescue Me, the organization I am working with. I chose to continue using that name to simplify what I was doing for classwork.
From that point we do a color study…
And finally, the finished product shown in the chosen colors, the pantone colors identified, and shown in a 1″ size to demonstrate how it would be seen at that smaller size.
While the ground classes were locked down because of the ice storm, online was plowing ahead. However, fear of losing the internet pushed me to race through my homework and get it in early just in case!
This assignment was to create a magazine cover that addresses a social message. I went for one close to my heart, homeless teens in Indianapolis.
While the photos were not my own, I did change them to be less photographic and I rendered the Indy skyline in Illustrator using the pen tool. I also added a bit of timely humor with the final bullet point. This was done quickly and I can see several things I would change, but the only suggestion the teacher had was that there was too much empty space a the bottom. My mind was seeing Psychology, Medical or topic magazines as an example, as opposed to Martha Stewart, People, etc., and they have more “white space”.
Here is the project overview: Garvin_W4A2_Report
And the final layout:
The first week of Feb. I think we had an ice storm that beat all within living memory. It also closed down school for a few days, which gave me my first break this quarter. It was a hugely welcome break, but I ended up working harder busting up ice on the driveway. We had 6 – 8 inches of sleet/ice on every level surface. This stuff was hard as rock. My brother was even able to drive a tractor on top of it!
The most harrowing part was using a mallet to bust 4 inches plus of ice off of Lainey’s new Lexus. It makes me shudder even now and has made me determined to tear down my studio in the garage so she can bring the car inside next winter. All three of us worked hard on the drive just to clear a path. Then it snowed. The sky just kept on giving.
That ice stayed around and was a hassle for 2 weeks before unseasonably warm days (50 – 65F) worked their magic on it. If it hadn’t, the piles would have stayed until Spring!
This week the field trip was to choose a poster at http://americanart.si.edu/exhibitions/online/posters/aa.html.
I chose Rosie the Riveter and learned much more than you might imagine! This poster actually has some very interesting facts surrounding it! This research may be the moment where I fell in love with posters in relationship with art history. Fascinating!
J. Howard Miller (ca. 1915–ca. 1990)
Westinghouse for War Production Coordinating Committee
We Can Do It! ca. 1942
55.9 x 43.2 cm (22 x 17 in.)
National Archives, Washington, D.C.
Retrieved from: http://americanart.si.edu/exhibitions/online/posters/aa.html
Rosie the Riveter – even though she was not originally an icon of my era, I grew up very familiar with this particular image of her because it was re-discovered in the 1970s and then given the title of “Rosie the Riveter”. Something interesting is that the woman whose photo was used in this photolithograph only worked at a factory for 2 weeks and then quit to find a job at a counter in a store for safety reasons. She also did not know she was the woman in this poster until much later in life and then insisted that she was not really Rosie when people would call her that. She lived into her 80s signing posters and happy to have been an unwitting part of history. She passed away in the final week of 2010.
This poster was originally used by Westinghouse to encourage women to work in the factories and support the war effort. In 1970 it was resurrected, called “Rosie the Riveter”, and became an icon of the feminist movement.
The style looks like it draws its influence from the “Poster Style (Plakatstil)”. It uses flat colors and is simplified in style. This style was starting up in Europe prior to the war and was a fresh look following the flowing lines and detail of the Art Nouveau posters.
Incidentally, the real Rosie was painted by Norman Rockwell for the Saturday Evening Post to commemorate the women helping with the war effort. She was a real riveter and her feet are on a copy of Mein Kampf, Hitler’s autobiography/ideology.
Retrieved from: http://www.pophistorydig.com/?tag=norman-rockwell-rosie-the-riveter
The Boston Globe. http://www.boston.com/bostonglobe/obituaries/articles/2010/12/31/geraldine_doyle_inspired_rosie_the_riveter_poster/
Greatsite.com – http://greatsite.com/ancient-rare-bibles-books/bibles/1846harper/
The Harper’s Illuminated and New Pictorial Bible – a huge event in printing mentioned in our reading caught my attention so I looked up more information about it. This site explains it and shows some pictures.
Here are some more photos: http://www.windmillministries.org/Antique-Family-Bible-Store-231G.htm
Fonts In Use –http://fontsinuse.com/
This is a fun site that allows you to look up a typeface and then see examples of where it is used and other pertinent information. Since we are studying and using Helvetica to design in my Adv. Typography class, the author’s rant on the boring design of Helvetica caught my attention:
How Stuff Works: Stone Lithography – http://entertainment.howstuffworks.com/arts/artwork/stone-lithography.htm
This is a wonderful demonstration of how stone lithography is created. You can watch a master lithographer at work to see the whole process.
The Artists – http://the-artists.org/
A site for anyone interested in art movements and artists. You can search by the artist’s name or the movement for more information.
For example, if you search for “art nouveau” then you get a listing of artists in that time period. It is a very good reference site.
Just for the fun of it:
Typography for Lawyers:
The Design History class has been studying posters and this week we were to design one that announces a social event. I used my own photography and manipulated it in Illustrator. I then sampled the photo colors to make the background. We were not being graded on creativity, rather if we can get the information across clearly and concisely.
Next step with the logos was to move them into a black and white vector format on Illustrator. We use the black and white (and gray scale) initially so that color will not distract from the form and function of the logo. This is also a way to tell if it will look good printed when color is not used.
Typography by Alex Smith
Image retrieved from http://www.fontco.com/font-facts/bodoni.php
For my online typographic Field Trip, I chose the above poster, which uses the Bodoni typeface . Bodoni was designed after the work of Giambattista Bodoni, an 18th century typographer. I like the typeface and decided it would be interesting to learn more about it.
Image retrieved from http://www.fontco.com/font-facts/bodoni.php
For one, it is definitely a readable, Modern, serif type. There are many versions of this typeface as typographers have reworked it over the years. Some versions of it degrade when used in body copy, but there are a few fonts that can be used in body copy as well as headings, posters, etc.
We are all used to using Times New Roman, so in comparison, this serif typeface is smaller and more condensed. When analyzing the font you can see there is a distinct difference in the serifs with the Bodini serifs being crisp and direct, more flat (slab) and without brackets. Also the ears remind me of Pluto’s ears!
Funny, but now that I have made that association it has stuck in my head. Doesn’t the ear on the “g” above look like Pluto’s ear below? They may have even used a version of Bodoni in the text of Pluto’s name. Even though the O is fatter, it still looks pretty close, even as it is styled. Now I am going to be looking at Disney characters to see if they derive some inspiration from typography.
I think this typeface is saying “I am easy on the eyes, clean and crisp. What you see is what you get, no surprises.” It is a very up-front typeface. This would be used in a design that is meant to be easily read and understood with no hidden agenda. Advertising is a good use of this typeface. You might be surprised at how often you’ve seen it and never realized it. As an example: Bodoni has been used in posters such as the one for Mamma Mia!