Our first “warm up” project in Packaging Design was to rework a candy bar (in 1 afternoon!) I chose the Heath bar and went with the concept of an old English Inn sign and a desaturated English countryside picture (because it is English Toffee.) I chose to wrap the design around the 3D aspect of this bar… the image below would be how it would look if you took it off the bar and laid it flat.
This was excruciatingly tedious, but I like the outcome!
Here is the general look of the front when it is wrapped:
Advertising class project number 3: (you can see the photo shoot on a previous post)
Working on the premise that Jelly Belly gourmet beans are special (Ronald Reagan was never without them!), I wanted my campaign to be about creating or evoking memories and being a part of long term relationships.
I featured their Cold Stone Creamery (ice cream) flavors because of their nostalgic coloring.
Tagline: The Taste of Memories
Following are pages from my formal presentation of 5 different ads for the campaign:
1. Magazine Print Ad – 2 children building memories
2: Billboard – evoking a nostalgic memory and indicating that Jelly Belly Jelly Beans have longevity and are still fun as adults.
3: A quilt show sponsorship by Jelly Bellys. This would be their candy sales counter at the show and the quilt with candy on it would be inside the glass counter. It was challenging to show that.
(Note – this is a quilt I made and gave to a friend of mine a few years ago for her birthday. It seemed perfect for this and she allowed me to spill candy on it.)
4. Direct Marketing print piece advertising the quilt show.
#5. Another event sponsorship.
Hope you enjoyed these as much as I enjoyed the research!
Here is the general look of the front when it is wrapped:
Flexing My Wings 